Note 1: I was inspired to write this post by a post in the LinkedIn Group “New generic Top-Level Domains (new gtlds)” which I highly recommend. The premise of the post is that, just recently, .PHOTO has more domains on it’s extension that it’s plural counterpart, .PHOTOS
Note 2: I work as a Technical Evangelist for Rightside, which is a domain registry. Some of the domain extensions below are owned by that registry. I did not consider, or omit, anything due to it being a Rightside property.
Note 3: My research was done using the awesome and amazing NTLDStats.com page
.PHOTO is doing better than .PHOTOS
It is interesting that the singular/plural comparison is different between TLD’s. The uptake on .PHOTO vs. .PHOTOS is interesting, compared to, say, .CAREERS vs .CAREER.
Some of this, obviously, is the traction the registries have with registrars, but I think it also is a “single instance vs directory type” question.
.CAREER, being singular, is almost too specific, whereas .CAREERS lends itself to a number of amalgamation implementations.
Which is why this .PHOTO thing is interesting to me, since pictures lend themselves to collections, not stand alone.
For the most part, the plurals win, because of their more encompassing usage.
This proves true with .DENTAL vs .DENTIST which, ultimately, is a singular/plural condition, albeit not technically. .DENTAL is doing much better. Same with .ENGINEER and .ENGINEERING, .FLOWERS vs .FLORIST, etc.
The other TLD’s which are similar to .PHOTO vs .PHOTOS is .GIFT winning over .GIFTS. Frankly, I don’t understand that one. Probably because I am not smart enough.
The bottom line, I think, is that while we can guess how the adoption curve will go, it is really a crapshoot. The market will do what the market will do.